Hi! Cadence, here. I'm a writer at Square & artist based in San Francisco, CA. When I'm not busy writing copy or making art, you can find me petting other people’s dogs, working through a pile of library books, planning dinners, or waiting for the sun to burn through this fog so I can go to the beach.
After working as an in-house copywriter for several years, I jumped into full-time freelance in 2015. I now spend the majority of my work week writing taglines, email campaigns, product descriptions and other brand materials for clients all across the country—in my slippers, from home.
I start every project with a set of questions to learn more about your company and your vision. From there, I get to work on helping you develop a distinct voice and message, ensuring whatever I create connects with the people you care about most. Effective copy doesn't need to be sales-y and boring — in fact, it shouldn't be. Dear god, can we all agree to put the formulas and how-to manuals down? We'll start from scratch, using empathy, well-played humor, and brevity to create something human and compelling.
If you’re here in search of copy or commissioned art, I'd love to hear from you. Otherwise, buzz off! Just kidding, feel free to take a look around.